On August 26, 2025, Reginnova NE, through the TexDan project, hosted a free webinar dedicated to Digital Marketing Strategies for textile and fashion SMEs. The session brought together entrepreneurs and professionals eager to strengthen their online visibility and better connect with today’s digital-first consumers.
Practical Insights for Businesses
The webinar introduced participants to core principles of digital marketing and explored how companies can use them in a holistic manner to help them grow in a competitive market. Among the highlights are:
- Digital Marketing Essentials – Key channels such as SEO, content marketing, social media, and email campaigns.
- Brand Positioning & Personas – Mapping your unique market space and building profiles to better understand and reach your ideal customers.
- Content & Storytelling – The value of creating authentic, educational, and engaging stories that resonate with audiences.
- Tools & Data – Practical platforms (such as Canva, Meta Business Suite, and CRM systems) and the importance of using data to test, measure, and refine strategies.
Building Visibility & Trust
Participants discovered how consistent, transparent, and audience-focused marketing not only improves brand awareness but also builds long-term customer trust. The discussion also touched on integrating sustainability values into marketing, helping businesses stand out in a crowded marketplace.
Looking Ahead
The session was an opportunity to gain practical knowledge and inspiration, but also just a glimpse of the wider support Reginnova NE and the TexDan project are offering to SMEs across the textile and fashion ecosystem.
Don’t miss our upcoming events, where we’ll continue exploring tools and strategies to help your business grow sustainably and competitively.
Join our mailing list today and get exclusive updates straight to your inbox, from event invitations to practical tools for innovation and sustainability.