The Fashion industry has a problem hiding in plain sight: we produce more textiles than we can responsibly use, manage, or recover. The sector remains highly resource-intensive, and the dominant logic is still anchored in the “take-make-dispose” model, even as waste and scrutiny grow.
That scrutiny is now transforming into demand and action. And with it, circularity becomes a practice rather than an abstract theory. Through TEX-DAN our goal was to raise awareness and speed up the adoption of circular models. Together with 14 partners from 11 countries across the Danube Region, we documented 54 best practices from social enterprises and SMEs to startups working on recycling, bio-based materials, digital tools, and new business models and brought them to you in the TEX-DAN brochure.
Two examples per country are explored in detail, with the rest listed in an appendix. Crucially, the brochure notes featured organizations open to collaboration and provides contact details, so you can easily find your next partner so supercharge your circularity plans.

In this article, we will distill the best practices identified across the Danube region into a simple 5-point thought framework that can help build a more circular textile strategy that works in the real world, with the examples and companies to back it up.
Why the Danube Region matters for circular textiles
Circular textiles rarely succeed as isolated pilots. They succeed when multiple actors such as brands, manufacturers, recyclers, and communities, can form a loop that is local enough to be efficient but connected enough to scale. TEX-DAN’s collection makes that ecosystem visible. It does something most circular economy discussions don’t: it names real organizations, in real places, doing real work at different points of the value chain.
The result is a practical question for anyone operating in textiles today: Which circular loop could you build next, using partners that already exist?
The 5-point Framework
Circular solutions often revolve around 5 actions:
TEX-DAN’s own overview mirrors this range. It spans collection and repurposing. The focus is on products from discarded or bio textiles. Technologies convert waste into raw materials. Plant-based “leather-like” fabrics and bio-based dyes are highlighted. Digital platforms (SaaS) let users exchange textile residues. They minimise waste during design and production.
Noteworthy is that circular solutions often become viable when they solve three problems at once: material, process and market. Material is what you feed in (waste streams, byproducts, fibers). Process is the repeatable method (sorting, pre-processing, shredding, dyeing, prototyping, manufacturing), and the market is who buys the output and why (performance specs, brand value, procurement, regulation).
Action 1: Keep products in use longer
Circularity starts upstream. The longer the lifecycle of your products, the better. This means creating a product that is durable, can be repaired and remade into something new that still provides value to your customers. Your product design is one of the key deciding factors on whether a garment becomes an asset or waste.
Take Torland, one of the TEX-DAN Spotlight companies. The company uses 100% organic cotton and recycled materials to ensure the longevity of their jeans. Furthermore. The company integrates upcycling as a fundamental practice by collecting old jeans and upcycling them into new products, reducing textile waste and extending product life. Jeans that cannot be upcycled are recycled into cotton yarn, ready for a new life.
The result is simple: success based on multiple value-retaining options, with reduced dependence on virgin resources.
What to steal: build a value-retention ladder in your offering. Make sure the products can be kept in use for as long as possible through their durability, but once their first life is over, that they can be remade into something new, with recycling as a final stop before a new cycle begins.
Action 2: Replace virgin inputs with smarter materials
Circularity is not only an end-of-life problem. It’s also a design and sourcing problem. If you reduce the impact of materials at the start, you reduce risk and complexity later, especially when you’re aiming for better recyclability and safer processes.
Some of the most exciting circular textile solutions are less about “closing the loop” and more about changing what enters the loop. That means textiles made from plant and food waste, and dyes derived from natural pigments.
Take Magbago, a company from Bosnia and Herzegovina that creates clothing using plant-based materials and waste from the food industry. Fabrics are derived from orange peel, banana, lotus, milk, and hemp fibers, and plastic has been eliminated from production, while buttons are made from eggshells. The result of their work? Numerous awards for the innovation and quality of their products.
What’s compelling here isn’t only the novelty of inputs. It’s the business model alignment. Magbago uses capsule collections so customers “make the most of every garment,” a circular behavior lever that reduces the need for frequent purchases and helps minimize waste.
What to steal: Treat material intelligence as a strategic capability. Map what you use (and what your region produces as byproducts), then ask a product-development question: Which alternative inputs can meet performance and aesthetic requirements at a repeatable quality level?
Action 3: Build recycling capacity
Textile recycling becomes transformative when it behaves like an industrial supply chain: licensed facilities, repeatable processes, contamination control, and clear end markets for outputs. In practice, recycling fails when it is treated as a moral duty rather than a production system.
A key insight is pre-processing, which prepares textiles for recycling by removing buttons, zippers, and other components, exactly the kind of contamination that can derail mechanical recycling at scale. The main lesson is that if you want scale, you have to design for the real-world messiness of textile waste. Pre-processing capacity is often the difference between a stable feedstock and a constant headache.
Furthermore, recycling is not a service built based on good intentions; it relies on stable demand. Policies like EPR and firm-level procurement go hand in hand as the market-design layer for recycling. Based on these, recycled fibre can turn into a valuable output and a service in demand.
What to steal: don’t treat recycling as an end-of-life “service.” Treat it as an input business. Design for quality, contamination control, and demand together, then build partnerships that lock the loop.
Action 4: Digital Solutions to prevent waste and enable traceability
A lot of textile waste is created before a product even hits the market through sampling, forecasting errors, and opaque supply chains. Digital tools cut waste at the source and lay a data foundation for circular business models (repair, resale, take-back, and more efficient recycling).
Solutions like those provided by Katty Fashion, which provides bespoke manufacturing built around 3D prototyping, and digital waste assessment and management solutions are key to reducing physical samples, digitalizing product development, and recycling textile waste as part of minimizing environmental impact. Virtual development can shorten cycles, reduce sampling waste, and make short-series production more viable. Even if you’re not ready for digital twins, the solutions can provide a good learning opportunity to rethink the most wasteful aspects of your processes.
Another way to leverage compliance and traceability is to turn them into a customer experience. Take Julia Allert. The company integrates QR or NFC tags into garments, linking each item to an interactive digital platform with a product passport, story, and styling tips. When a product passport is also a story, it goes beyond compliance and it becomes a reason to keep the item longer, care for it properly, and eventually route it into the right circular pathway.
What to steal: digitise where it eliminates waste (sampling, overproduction) and where it reduces future risk (traceability), then use that data to enable resale, repair, take-back, and smarter recycling.
Action 5: Make it Social and Scalable
Circular textile solutions scale when you build a repeatable system that people actually use. This means steady collection, clear sorting routes, and partners who can turn returned textiles into reuse or new products. For companies, social and scalable means designing the human side of the loop so it can grow without breaking: customers understand what to return, operations know how to process it, and there’s a reliable path to value.
REDU from Romania is a strong example. Based in Iași, the social enterprise reduces textile waste through reuse, upcycling, and education, connecting collectors, designers, workshops, factories, and communities to give textiles a second life. model also shows why networks matter as much as operations. By acting as a connector between citizens, designers, workshops, and factories, REDU doesn’t just handle waste. It creates a living ecosystem where new collaborations can form quickly, skills can circulate, and small pilots can turn into scalable partnerships.
What to steal: Community should be your infrastructure. Build your partnerships in a loop that you can measure, repeat and expand from collection, to processing, manufacturing, and recycling.
Beyond Apparel
One way circularity becomes economically resilient is when recycled textiles don’t depend on fashion cycles alone. Several TEX-DAN examples show textiles flowing into other sectors, especially construction and interiors, where performance requirements are clear and demand can be steadier. Download the TEX-DAN Brochure to read more about the companies that found success outside the traditional fashion sector.
Circularity isn’t one innovation: it’s the next link you build
Across the Danube Region, the circular textile economy is already taking shape: durability and upcycling ladders (Torland), plant-based and food-waste inputs (Magbago), natural-dye expertise (Färberei Fritsch), industrial recycling with pre-processing and scale (ARCA Chrast, SK-Tex, Veteks), digital waste prevention and product-passport readiness (Katty Fashion, Julia Allert), and community-powered systems that make circularity normal (REDU, Knof).
The open question that matters most is what’s the smallest next link you can build in your own value chain that can make circularity easier for you?
Download the TEX-DAN brochure, pick one circular best practice that matches your reality, and start a conversation. The partners are already there, and the shortest path to impact is often collaboration, not reinvention.

