Project Overview: No Fake Fashion is an Erasmus+ project that focuses on training fashion brands and textile producers in innovative technologies for traceability, authentication, and Intellectual Property protection.
Vision:
No Fake Fashion (NFF) will equip small fashion brands with innovative traceability and IP protection technologies.
Development of Innovative Training:
- Creation of training materials for textile professionals on efficient anti-counterfeit strategies;
- Emphasis on IPR (Intellectual Property Rights) and cutting-edge authentication systems.
Pilot Testing & Evolution:
- Materials tested by SME workers, unemployed, and trainers to assess effectiveness.
- Feedback is used to refine and improve resources.
Knowledge Sharing and Network:
- Establishment of a wide network to promote results and best practices.
- Promotion of knowledge exchange to strengthen the industry against counterfeits.
Visit the official Project Platform Page.