The economic mission is dedicated to academic managers, investors interested in franchises, IT entrepreneurs, Romanian producers, companies interested in US market, publishing companies, marketing specialists and curious people.
The event aims to offer participants academic models and inspiration, valuable business contacts and know-how on the USA economic potential, through activities such as:
- participating at the largest franchise expo in the USA;
- meeting hundreds of American entrepreneurs;
- engaging with the world’s most influential publishers;
- discovering emerging authors and the next blockbuster titles.